Archive for the ‘Marketing’ Category

Cause Marketing that Makes You Go Huh?

Buy a specially-marked bottle of Bayer HealthCare’s venerable brand One A Day multivitamin between September 16 and November 30 and you can redeem a code on the packaging or the store receipt at CaféPress.com and for $ 10 you get a semi-customized T-shirt with $ 1 from the sale of each T-shirt going to the ...

Letterman Clip: Not Fair Use Parody…Or Is It?

I’ve been having a terrific online banter with Brian Newman regarding the use of a David Letterman clip in a recent film.  Brian’s last observation was extremely astute, and got me thinking.  The essential issue is whether the use of that clip constitutes a Fair Use under Section 107 of the Copyright Act and relevant ...

The More Things Change, The More They Remain The Same

It’s been almost 9 months since my last post. I moved my practice to a larger firm and took a blogging break to sit back and watch. So what’s changed in 9 months? In some respects, a lot. But in many respects, not so much.We have a new president from the other party taking office ...

Blockbuster’s Dilemma

This week Blockbuster announced it will likely be closing almost 1,000 of its stores in the near future. Of course, this is no surprise. It has been clear to everyone who watches this industry that the retail video store is dying a not-so-slow death. And the success of the Redbox kiosk business is speeding that ...

Where’s Kmart’s Cause Marketing Effort?

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart. The first six listed all devoted at least some space in their sales flyers to their respective cause marketing efforts. Conspicuous by its absence was Kmart.At left is the cause marketing ...