Look at the illustration on the left. Now read the copy. Now back to the illustration. Now read the copy. Sadly, the illustration doesn’t really illustrate the copy, does it?I’m not a graphic designer or an art director. So I’m at a loss to explain the graphic design for a cause marketing campaign that was ...

There is an excellent article in today’s Wall Street Journal about the suspension of the Iowa Film Tax Incentive Program. Clearly, the program was driving a lot of film business through a state that would otherwise have very little. But when an audit of the program expenditures revealed subsidies helping to purchase luxury cars, an ...

Can you effectively advertise a consumer cause marketing campaign in a B2B publication? That’s the rhetorical question I had when I saw this ad in the September 29, 2010 of Information Week magazine.B2B cause marketing can work. But this isn’t a B2B cause marketing promotion. Instead it’s basically the same consumer-driven transactional cause marketing campaign ...

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear. They’re too small, too short, ridiculously-cut, and for years they had that slit up the back that seemed calculated to mock a patient’s dignity.But what if you have breast ...

Breast Cancer Awareness Month ended Oct. 31, and I saw more pink ribbon cause marketing than ever, so you can certainly expect the backlash to begin.Certainly that’s what Cecil Adams, the fine syndicated columnist, is up to in his October, 29, 2010 column called ‘Do pink ribbon campaigns against breast cancer do any good?’Adams issues ...

A more technical (and very insightful) take from Greg Tarr on the importance of this week’s technical developments in the Mobile DTV area:Mobile DTV Takes Another Step: ” A seemingly minor yet important item came out of the Advanced Television Systems Committee (ATSC) this week in regard to the forthcoming Mobile DTV…” ...

How To Start Your Marketing Business Online? With the current economy conditions, it is good to start your own internet marketing business. It is a great way to take back your life.  If you are facing a dead end job, or your boss is driving you mad, all the more reason to look for a ...

An article I saw last night discusses how major computer manufacturers are all chasing the iPad with similar tablet devices of their own.  You can read the article for the interesting details.  However, I wanted to quickly comment on the importance of this trend. The iPad is truly a new class of hardware that has ...