At the Mobile World Congress in Barcelona on Thursday, one of the panels was apparently very revealing on the topic of advancing mobile media business models. The Hollywood Reporter has excellent coverage on that story.If you ask most people, they would probably characterize the content providers as reluctant to make their content widely available on ...

At this time of year, it’s interesting and fun to think about where our industry is headed.  More specifically, what are the important trends in entertainment?  Which changes are most likely to impact those of us who don’t work at NBC Universal? We can talk about the various developments and what they might mean for ...

American Express has its Member’s Project and Pepsi has Pepsi Refresh, both of which award millions of dollars in prizes and cost perhaps two to three times as much to activate, promote and administer. But can smaller sponsors do this voter-driven democratized cause marketing in a way that is both in reach and effective?One sponsor ...

Most often, I like to write about developments in the entertainment business and the likely implications for members of that industry. But every once in a while, I feel compelled to share something I’ve learned in the course of my work day. Usually the lessons are not new, but have only been forgotten. I figure ...

For about three years Louis Vuitton, the luxury goods maker, has been doing cause marketing with celebrities in benefit of the celebrity’s cause of choice. In the current issue of Conde Nast Traveler magazine the celebrities are Bono and his wife Ali and the cause is Conservation Cotton Initiative Uganda.For cause marketers this is all ...

I am excited by a report in yesterday’s Variety on Sony’s deal with SK Telecom of Korea. The new arrangement further expands Sony’ s digital distribution of film content in Korea by adding a mobile element. Under the deal, SK Telecom will reportedly have the right to distribute a limited number of full-length films (including ...

In this article from Friday’s Variety, Peter Bart and Michael Fleming paint a fairly negative picture of the current state of the Hollywood film business. In its subtitle, the article promises both the yin and the yang of the prevailing conditions, but by the end of the piece, it feels like a lot of yin ...

Network Marketing Business 5 Top Qualities in Business Partners What are the 5 top qualities in a network marketing business partner for the online entrepreneur to look for? By the way these qualities apply as well to your sponsor and upline as they do to your prospective business partners.   If you are like most ...