Which Celeb To Pick for Your Cause Marketing Campaign?

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity. Do you choose Marcus Samuelsson, celebrity chef? Or do you choose Harrison Ford, the man who has sold more than $ 3.6 billion in domestic movie tickets in his career and whose planes are worth more ...

Salvation Army Kettle Drive Kickoff During the Dallas Cowboys Thanksgiving Day Game

The Salvation Army USA, in conjunction with the Dallas Cowboys, Fox Sports, and the National Football League, kicked off its annual kettle drive with a performance by country music star Keith Urban during halftime of the Cowboys – New Orleans Saints game held yesterday, Thanksgiving Day 2010.This is the fourteenth year the Salvation Army and ...

Who’s Got Shaq’s Back in This Cause Ad?

Shaquille O’Neal, NBA legend, rap artist and pitchman for Comcast showed up in his guise as ‘Shaq-A-Clause’ in this pre-Christmas circular from Toys ‘R’ Us benefiting Toys for Tots.The press release quoted Shaq saying: “My parents always encouraged me to give back to those less fortunate, and ever since I made it to the NBA, ...

What Season Is Your Online Network Marketing Business In?

What Season Is Your Online Network Marketing Business In? I have a question for you? What season is your online network marketing business currently in? In business and in life there are seasons. Every business goes through a period of harvest and a period of planting. This is what we call your seasons in business. ...

How To Overcome Self-Discipline In Your Online Network Marketing Business

How To Overcome Self-Discipline In Your Online Network Marketing Business In today’s article you will learn how you can overcome self-discipline in your online network marketing business. Overcoming self-discipline in any area of life is a challenge, especially when you have this little voice on your shoulder telling you NOT to do the things you ...

A Seemingly Successful Experiment in Paid Social Media

This is a really interesting article about a recent social media campaign undertaken by Kmart. In short, Kmart gave a $ 500 gift card to each of 6 influential bloggers and told them to go shopping at Kmart and then write about their experience. There was no censorship or editing, and the bloggers each disclosed ...

Starting An Online Affiliate Marketing Business – 3 Important Guidelines

Starting An Online Affiliate Marketing Business – 3 Important Guidelines Starting a business is exciting. Starting an internet business is exciting and cool. Starting an online affiliate marketing business is exciting, cool and easy! Ok, that was for the exciting part. Actually, it requires some skills. Relax, the skills an online affiliate marketing business takes ...

Vote for Your Favorite Cause Marketing Campaigns from January 2010

Dear Faithful Readers:In January 2011 I’ll post my much anticipated annual best and worst cause marketing campaigns for 2010.But this year I want to make it more interactive. So once a week for the next 12 weeks I’ll ask you to vote for your favorite cause marketing of a given month.Up first, January 2010.Simply follow ...