Cause Marketing Rachael Ray’s Dog Food Line

Rachael Ray, the TV personality and chef, and now, brand, is so cute that I’m not sure that if I met her in person that I could stop myself from pinching the cheeks on her face.I admire her life story, which while not exactly hardscrabble, nonetheless demonstrates unusual determination and hard work. Good for her ...

Recorded Programming Has Not Significantly Altered TV Viewing Habits. Will it ever?

Today’s Hollywood Reporter carries an article on the impact of digital video recorders (DVR’s) on television viewing habits. The article tracks a study on the topic, and makes a couple of interesting points.First, although many homes (36%) now have DVR’s as a part of the home entertainment system, over 90% of TV viewing is still ...

Home Internet Marketing Business ABCs

Home Internet Marketing Business ABCs Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is ...

Asymmetric Sponsorship in Cause Marketing

Donate a gently-worn coat at a drop-off box at one of more than 450 Burlington Coat Factory stores in 45 states and Puerto Rico and you’ll get a coupon for 10 percent off your total purchase at the store. The charity partner is One Warm Coat.The campaign began October 29, 2010 and runs through January ...

Opportunity In The Current Economic Environment

Well, it’s Monday morning and I’m doing my normal review of news and announcements. It’s definitely a slower environment. There is a lot of talk about the economic slow down. Obviously, this is a self-perpetuating situation. As people hear more about a slowing economy, they become more cautious (if not downright nervous) and they develop ...

Internet marketing businesses ~ target local clients

Internet marketing businesses ~ target local clients Many home based businesses provide internet marketing services which make sense because of technology and how easy it is to reach potential clients worldwide.  We spend a great deal of time targeting niche markets with the intention of gaining new business and making connections. What about the guy ...