Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy. But among the various segments, luxury cars sales were up only 10.2 percent for the corresponding period.So what do you do if you sell Cadillacs?Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that ...
The essence of many companies in the entertainment industry is the ability to create. This can include creating content, but also the ability to creatively market and distribute that content. These are the skills that often drive value and make a company an attractive acquisition target.However, actually realizing the value from creativity is very tricky. ...
Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is it even possible to do home repairs and take care of all your needs with just one trip to Home Depot/Lowes?)Here’s how it works: Snickers is donating the cost of 2.5 million meals to Feeding ...
Earthjustice, a nonprofit environmental law firm used Foursquare to squeeze data out of participating commuters and a $ 50,000 donation from an anonymous donor.But the Foursquare promotion didn’t pull you into Earthjustice’s offices in Oakland, California.Instead, the promotion invited commuters to check in at four donated billboards spread across the Bay Area Rapid Transit system. ...
When you record your digital laugh at Coke’s online ‘Smile-izer’ the cola giant will send $ 1 to the National Park Foundation, up to $ 50,000.Here’s how it works: go to the mycoke.com website, make sure that your webcam and/or microphone is enabled, then press the site’s record button and laugh for about 20 seconds, ...
Cause marketing is pretty easy to understand. Until it isn’t. From Alden Keene’s voluminous cause marketing database are two breast cancer campaigns that cut against the grain of expectations.The campaigns in question are both transactional cause marketing, but they aren’t for jewelry or makeup or kitchen goods or clothing, or even pink buckets of KFC ...
This paper icon… which I purchased for $ 1 at Bashas’, an Arizona grocery chain… made it very clear to me that charities doing paper icon cause marketing campaigns are going to need to differentiate or risk being commoditized out of existence by the retailers themselves.The full-color icon benefits a new orangutan enclosure at the ...
It’s Monday morning — a holiday in the U.S. celebrating our Presidents. For those of us in the film business, that means one more day for folks to see another film before heading back to another week of work. This weekend’s box office was topped by a star-packed film that critics hated. ”Valentine’s Day” made ...