Cone’s Latest Survey on Cause Marketing
Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc. found that people are only slightly more favorably inclined towards companies employing transactional cause marketing (53%) than to lump sum charitable donations (47%).Transactional cause marketing is when the donation is tied to a purchase.I’m still processing that part of ...