For more than three decades Campbell’s admirable Labels for Education has helped the soup maker maintain pricing power, fend off competitors and kept soup and the company’s other consumer package goods relevant for kids.The result is that Campbell’s is a veritable fortress, especially in condensed soups, but also in ready-to-eat soups.One of Campbell’s few competitors ...
Unless you’re clueless to the world of tech and marketing… like, say, a headhunter in New Guinea… or utterly distracted, like jailed Russian oil oligarch Mikhail Khodorkovsky…you’ve probably heard of Groupon (and the reported $ 6 billion buyout offer from Google the company turned down!).Groupon is a deal-a-day website promoting local businesses to 35 million ...
Another article today relevant to what I was talking about on Monday. Video Business confirmed that in December, as new television programming was waning because of the strike, viewers turned to the Web. The article notes a 34% increase in online video consumption — apparently a lot of it at Youtube. (Check out the table ...
Dear Faithful Readers:In early 2011 I’ll post my hotly-contested annual best and worst cause marketing campaigns for 2010.But rather than just hold a meeting with myself to decide which campaigns to anoint as the best I want you, my faithful readers, to weigh in with your preferences. So once a week for the next 11 ...
Now through December 31, 2010 when you ‘Like’ Coupon Mountain on their Facebook page, the company will donate $ 1 to Toys for Tots, up to $ 50,000.CouponMountain.com specializes in delivering discount offers to subscribers and visitors.I confess that I don’t entirely understand the company’s business model, but I assume it’s based on referral fees ...
The recent coverage by the Hollywood Reporter of the independent film business included an article by by Steve Zeitchik on the current state of the industry. While Steve starts with a lot of doom and gloom, implying that the entire industry may be on the brink of collapse, he ultimately paints a fair picture that ...
You ever go to a fancy gala and read the program with all the awkward sponsor announcements in the back?You know: “The Investment Counselors at Second Fidelity and Trust Congratulate Sumner Redstone as the First Children’s 2010 Father of the Year and Wish Him Every Success!”That’s kind of what’s at work in this ad from ...
There is a very good recent article in the NY Times discussing how Netflix gained its power, who is threatened by it and why. On the one hand, the article feels a bit trite in that it looks at the recent offering of a streaming-only package as Netflix’ “move onto the web.” However, in the ...